HOFF® - short for Hall Of Fame - is a Spanish sneaker brand born in Elche, a city with generations of shoemaking heritage. Founded in 2017 by Fran Marchena, HOFF combines contemporary design, a distinctive colour sensibility and everyday comfort to create trainers inspired by culture, travel and modern lifestyles. A brand built for creatives, entrepreneurs and tastemakers - worn by a global community and spotted on some of the world's biggest names including Gigi Hadid. Founded in Spain. Designed for the world.